Teardowns

See why outreach works.

Detailed analysis of positioning, research, copy and campaign structure.

The intent signal that was never there

An automated sequence opens with a fact about the prospect that is simply untrue, then keeps going for eight days.

4 pages, all linked and kept current.

An automated sequence opens with a fact about the prospect that is simply untrue.

A well-structured pitch that names four unrelated pain points and buries its best offer.

A cold email whose entire call to action is that a stranger should phone the sender.

A short, sound pitch undone by a failed merge field and an ask that adds work.