Clay
Data, enrichment, list building
- Finds and builds the account and contact list
- Runs enrichment waterfalls across many providers
- Fills the columns: firmographics, tech stack, contact details
Clay and Emailx
Your Clay data deserves better outreach.
Clay is very good at building and enriching a list. Emailx is what turns those rows into messages people actually answer: real research, written in your voice, sent on infrastructure that protects your domain.
KeepClayfordata.
UseEmailxtoturnitintooutreachpeopleanswer.
The practical distinction
What each tool is actually for
Together
A warm, personalized outbound system
- Enriched rows become a specific reason to reach out
- One system owns the message and the sending health
- Your data work is not wasted on a template
EmailxResearch, writing, sending, replies
- Reads the account properly before a word is drafted
- Writes in your voice, then rates and fact-checks the draft
- Runs the sending layer and brings replies back to one inbox
What you get
Three things that change once the data lands in Emailx
[01]
Turn enriched data into a reason to reach out
A headcount field is context. A new office, a funding round or four open SDR roles is a reason to write. Emailx reads the account and picks the reason, then shows you the source next to the sentence it produced.
Opened an EMEA officeCompany blog · 3 weeks agoReason to write
Raised a Series BCompany news · timestampedReason to write
Employee count: 118A Clay column, not a reason on its ownContext only
[02]
Write in your voice at scale
Emailx learns from the emails you have already sent, so drafts come back in your register rather than in generic AI house style. Every draft is scored and fact-checked before it queues, and unsupported lines are rewritten instead of sent.
Saw you opened an EMEA office and are hiring four SDRs into it.
Traced to the careers page
Ramp is usually the thing that bites at that headcount.
Matched to your sent mail
I hope this email finds you well.
Not how you write, removed
[03]
Run the sending layer safely
Domain authentication, mailbox rotation, warm-up and daily volume are handled and checked before every send. A reply stops the sequence and the conversation lands in one inbox rather than in a per-tool notification.
Anna Chen Relates
Anna ChenSaw you opened an EMEA office and are hiring four SDRs into it.
We are. Ramp is exactly what worries me. Thursday works.
Reply detected. Sequence stopped, thread moved to your inbox.
How to use them together
Use Emailx with Clay
There is no native Clay integration today. This is the workflow teams actually run, and it takes about an afternoon to set up.
- [01]
Build and enrich in Clay as you do now
Nothing changes here. Keep your tables, your waterfalls and your providers.
- [02]
Export the enriched rows
Export as CSV with the columns you care about: company, role, domain and anything you want the research to start from.
- [03]
Import into Emailx and set your ICP
Emailx qualifies each row against your ICP before spending research effort, so weak matches never enter a campaign.
- [04]
Connect your mailboxes and review the first batch
Approve or edit the first drafts. Your edits feed back into how the next batch is written, and only then does anything send.
[ HONEST FIT ]
Data layer
Keep Clay when
- You need deep enrichment waterfalls across many data providers
- You are building lists from scratch and want custom data columns
- Your team already runs research tables inside Clay and likes them
“Emailx is the most promising solution we've used at Kashew. Julien is building the future of AI outreach.”
Francesco De ContoCo-founder, Kashew
4.1%Average email reply rateMeasured across Emailx campaigns
25.5%Average LinkedIn reply rateMeasured across Emailx campaigns
72%Preferred Emailx messages in a blind comparisonBlind comparison against competitor-generated outreach
✦FAQ
Common questions
Still deciding? Talk to our team.
Yes, and most teams do. Clay stays the place you build and enrich the list. Emailx takes it from there: research, writing, sending and replies.
